Nivelle — Fashion & Apparel E-Commerce
A bold, modern, and high-converting e-commerce web interface designed for a contemporary fashion and apparel brand.
E-Commerce
Services
UI/UX Design · E-Commerce Platform · Design System
Scope
Landing Page UI · Product Grid & Wishlist System · Category Architecture
Timeline
3 Weeks
Platform
Figma
Overview
Nivelle is a contemporary fashion brand built around high-impact style, premium outerwear, and curated wardrobe essentials ("Designed to be Noticed", "Made to be Worn").
Our agency designed the complete e-commerce user interface and digital product experience from scratch in Figma. The primary objective was to craft a minimalist yet striking aesthetic that emphasizes high-fashion product photography, seamless category exploration (Woman, Men, Accessories, New Arrivals), and frictionless "Add to Cart" purchasing flows.
Frist idea
Designing a modern fashion e-commerce interface requires balancing editorial visual storytelling with intuitive retail functionality.
We conceptualized a clean, high-contrast layout featuring bold typographic hierarchy ("Designed to Be Noticed") and immersive full-width lookbook visuals. The user journey was architected to guide shoppers effortlessly from top-level category navigation and search bars straight to curated product cards—complete with wishlist toggles, pricing tiers, and direct cart actions for items like the Faux Fur Collar Jacket and Utility Oversized Jacket.
What we deliverd
We created the entire e-commerce user interface and visual design system in Figma, delivering a comprehensive asset package optimized for conversion and developer handoff.
E-Commerce Landing Page UI: Designed the complete visual layout featuring editorial typography scales, top navigation bars with wishlist and search integrations, and striking hero banners.
Product Card & Grid System: Custom-designed product cards displaying item titles, collection tags, transparent pricing, and instant "Add to Cart" action buttons.
Category & Navigation Architecture: Structured visual pathways for effortless browsing across womenswear, menswear, accessories, and new seasonal collections.
Scalable Design System: Built fully organized component sets, auto-layout frames, and UI style tokens ready for seamless developer handoff.
Projects
Related Project
From strategy to execution, we create digital experiences that solve real problems, delight users, and help ambitious brands achieve lasting results.
